CINNABON CELEBRATES NATIONAL CINNAMON ROLL DAY WITH BOGO OFFER AND NEW GROCERY LINE OF PREMIUM BAKERY INSPIRED COOKIE DOUGHS & DESSERTS


Reward Members can enjoy buy one, get one free* baked good with the code ROLL22 as well as $0 delivery fee** on app and Cinnabon.com orders; Bakery Inspired grocery line to feature eight craveable flavors

ATLANTA, Sept. 26, 2022 /PRNewswire/ — In honor of the sweetest day of the year, National Cinnamon Roll Day on Oct. 4Cinnabon is making it easy for fans to get their cinnamon roll fix.

TWO BAKERY TREATS ROLLED INTO ONE SWEET OFFER

from Oct. 4-7Cinnabon Rewards members can celebrate National Cinnamon Roll Day with a buy one, get one free baked good* offer at participating Cinnabon stores, available by unlocking the code ROLL22 in the Cinnabon app.

Cinnabon fans will also receive $0 delivery** on app and Cinnabon.com orders.

Baked goods eligible for the buy one, get one offer include the Classic Roll; Minibon; 4-count of BonBites – the bite-sized version of Cinnabon’s famous cinnamon roll; and Center of the Roll – the ooey-gooey center of the Classic Roll. Products can be mixed and matched, so fans can celebrate National Cinnamon Roll Day with a friend or enjoy their favorite Cinnabon baked good twice – there’s no wrong way to take part in the sweetest day of the year!

“If you have ever needed another reason to order a warm, freshly baked cinnamon roll, National Cinnamon Roll Day is it,” said Michael Alberici, Vice President of Marketing, Cinnabon. “US the cinnamon roll brand, we’re excited to celebrate our favorite day of the year with our biggest offer yet.”

Schlotzsky’s, a leading fast-casual restaurant franchise home to The Original® oven-baked sandwich and famous baked from scratch buns, will also be getting in on the celebration with their own offer. Schlotzsky’s locations that feature Cinnabon will offer guests a BOGO baked good***, with the choice of a Classic Roll, MiniBon or Center of the Roll. This offer is only available in the Schlotzsky’s app and will be automatically added to the guest’s account, no code required.

To download the Cinnabon app and sign up for Cinnabon Rewards, visit Cinnabon.com/rewards.

NEW CINNABON BAKERY INSPIRED DESSERTS SWEETEN THE GROCERY AISLE AT WALMART

For the ultimate fans that can’t get enough of the iconic Cinnabon flavors or for those who don’t have a bakery nearby, Cinnabon is also introducing a new line of eight premium Cinnabon Bakery Inspired Ready-To-Bake Cookie Doughs and Ready- To-Heat Desserts, available at Walmart stores nationwide.

“We are always looking for new ways to deliver indulgent bakery-inspired experiences through craveable Cinnabon treats,” said Dave Mikita, President, Global Channels. “Just in time for National Cinnamon Roll Day, these new premium Ready-To-Bake Cookie Doughs and Ready-To-Heat Desserts showcase our hunger for innovation and provide another way for fans to get their hands on the Cinnabon taste they know and love .”

Starting Oct. 1Cinnabon fans can get their fix with these new convenient and easy-to-prepare treats at participating Walmart locations:

  • Cinnabon Bakery Inspired Cinnamon Roll Cookie Dough: This irresistible, ready-to-bake Cinnabon cinnamon and cream cheese frosting chip cookie dough is infused with Cinnabon cinnamon and cream cheese frosting chips, giving you a taste of Cinnabon® in every bite.
  • Cinnabon Bakery Inspired Salted Caramel Chocolate Cookie Dough: Sweet or salty? Why choose when you can have both! Once baked, this craveable, ready-to-bake salted caramel and chocolate chunk cookie dough inspired by the Caramel PecanBon will satisfy any craving.
  • Cinnabon Bakery Inspired Frosted Mini Bites: Nothing will have your mouth watering faster than our irresistible bakery inspired mini cinnamon baked bites drizzled with cream cheese icing. Baked with the iconic Cinnabon cinnamon and sugar, this treat allows you to satisfy cravings right at home. Top these delicious bites with decadent cream cheese icing for extra craveable delight!
  • Cinnabon Bakery Inspired Cinnamon Coffee Cake: Bakery inspired coffee cake infused with our signature Cinnabon cinnamon and topped with streusel crumble and cream cheese icing. This will become your new favorite dessert, or even breakfast. Ready to heat and eat anytime, anywhere. Enjoy with our irresistible cream cheese icing for the most indulgent experience.

Beginning Nov. 1the following bakery inspired items will also be added to Walmart shelves:

  • Cinnabon Bakery Inspired Chocolate Chip Cookie Dough: With a history rooted in baking, Cinnabon is proud to bring you the most irresistible traditional ready-to-bake chocolate chip cookie dough, loaded with extra gooey chocolate chips.
  • Cinnabon Bakery Inspired Sugar Cookie Dough: Crafted by our bakery chefs, this classic ready-to-bake sugar cookie dough will satisfy your cravings. Eating the whole box is completely understandable.
  • Cinnabon Bakery Inspired Chocolate Chip Brownie: With an ooey gooey center of chocolate chips, this delicious brownie with chocolate chip center is made EXTRA chocolatey and is sure to satisfy all your cravings. You will not be able to resist this carefully crafted, easy-to-make dessert!
  • Cinnabon Bakery Inspired Red Velvet Cake: Our Southern staple, red velvet cake, is topped with a vanilla streusel crumb topping, chocolate chips and decadent cream cheese icing. You won’t be able to stop eating it!

All eight of the new Cinnabon Bakery Inspired Ready-To-Bake Cookie Dough and Ready-To-Heat Desserts retail for $4.98 each (excluding taxes). For more information about the new product line, visit cinnabon.com/products.

*Cinnabon BOGO Baked Good: From 10/4 – 10/7/2022, Cinnabon Reward Members can buy one Classic Roll, MiniBon, 4-count BonBites, or Center of the Roll and get one of lesser or equal value for free by unlocking the offer with the code ROLL22 in the App. Excludes CinnaPacks, Caramel Pecan topped items and all other products not mentioned. Rewards can be redeemed online at https://order.cinnabon.com/, within the Cinnabon app, or at participating Cinnabon bakery locations. App and online orders subject to service fee. Taxes and other fees may apply, see checkout screen for amounts. Limit 1 Reward/customer. Offer not valid with other offers, rewards, discounts, coupons or promotions except $0 Delivery Fee Rewards**. Code and offer are not redeemable for cash, void if purchased, sold or bartered for cash, or if photocopied or reproduced. Non-transferable. Void where prohibited. While supplies last.

**$0 Delivery on $15+: $0 Delivery Fee is automatically applied to qualifying orders of $15+ in the Cinnabon app or at https://order.cinnabon.com/. Valid only at participating US Cinnabon locations. Orders are subject to convenience fee for delivery, service fee, and sales tax where applicable. See checkout screen for amounts. No cash value. Non-transferable. Offer not valid on third party delivery or catering orders. Offer not valid with other offers, rewards, discounts, coupons or promotions. Sale, resale, and/or internet distribution strictly prohibited. Limited time offers. Additional exclusions may apply.

***Schlotzsky’s BOGO Baked Good: Valid offer 10/4/22 – 10/7/22. Valid only at participating Schlotzsky’s locations. Cinnabon BOGO is valid on the following Cinnabon Baked Goods: Classic Roll, MiniBon, and Center of the Roll. Free Cinnabon product is of equal or lesser value. One use per customer. Extras and add-ons may incur charges. Not valid with any other offer (BOGO Pizza, $5.99 Pizza, Family Meal Deals, etc). Offer valid instore or online. Offer not valid on Doordash, Uber Eats, Grubhub, Postmates, or any other food delivery service. One coupon per purchase. Exclusive of alcohol, tax, and gratuity. Orders subject to applicable taxes and fees; see checkout page for amounts. Not for sale or resale. Void where prohibited. Cash value 1/100¢. No cashback. Additional exclusions may apply. ©2022 Schlotzsky’s Franchisor SPV LLC. All Rights Reserved.

About Cinnabon®

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon Franchisor SPV LLC is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates over 1,200 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments.

Cinnabon is also a multi-channel licensor, focused on driving multi-channel growth across consumer relevant occasions whether on the go, in grocery stores, schools, at home or in the office.

Fans can now also order their favorite ooey-gooey cinnamon roll, refreshing beverage or delicious baked good for delivery, pickup and catering in the Cinnabon app. For more details and to stay connected to all things Cinnabon, follow on TikTok, Twitter or Instagram @Cinnabon, like it on Facebook at www.facebook.com/Cinnabon, or visit www.Cinnabon.com.

Media Contacts:
Madison Behm, Manager, PR and Brand Communications, Cinnabon – [email protected]
Alyssa SchorZeno Group for Cinnabon – [email protected]

SOURCE Cinnabon

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