Ole Miss sells helmet design to outdoor apparel company


In the humble (and correct) opinion of this reporter, the most valuable piece of real estate a university owns is its football helmet. The football team is often the first and most common way the general public interacts with a university, and the helmet is the first and most common way a viewer interacts with the football team.

That’s why, if they listened to me, teams would stock their proverbial wardrobe with but one helmet design. Mix and match your jerseys and pants all you want, but my subconscious should recognize your helmet as yours and yours alone the instant that light waves move from my television screen to my brain.

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