It’s Almost Time for Christmasworld, Ambiente and Creativeworld. Here’s What You Need to Know Now


Buyers view a tableware display at a previous Ambiente event. Photo by Petra Welzel.

In light of major international challenges including supply chain delays, rising inflation and energy costs, and concerns over falling consumer spending, Messe Frankfurt and its three international consumer goods fairs, Ambiente, Christmasworld and Creativeworld, are gearing up to tackle 2023 “on the offensive ” with their combined 4,700 exhibitors.

“Opening up new perspectives and opportunities is our greatest concern in our role as an active business promoter and reliable partner of the global consumer goods industry,” explained Julia Uherek, vice president of consumer goods fairs for fairs organizer The Messe Frankfurt Group. “We have understood that we need to radically rethink and change our trade fair formats. That’s why we are creating a new, physical trade fair experience, with three leading trade fairs at one time, covering all the key metatopics and trends that specifically move manufacturers and retailers forward.”

In addition to combining its trade fairs, Mess Frankfurt’s team will complement its physical trade fair experiences with smart digital services and even go beyond the events.

“This means we are increasing becoming a year-round business enabler, with a wide range of digital services that we offer 24/7,” added Philipp Ferger, also a vice president of consumer goods fairs for the organizer.

Ambiente Preps for New Spaces and Faces

From Feb. 3-7, 2023, Ambiente, Christmasworld and Creativeworld, which actually kicks off on Feb. 4, will be held simultaneously at the Frankfurt Exhibition Centre, located in Frankfurt, Germany, offering consumer goods across the holiday, home and gift spectrum. At present, 4,700 exhibitors from 80 countries are expected with 85 percent of all exhibitors coming to the show from international locations.

Ambiente will present a mix of new ideas and home and dining products through exhibitors like Cristel, Dibbern, Robbe & Berking, Rosenthal, Sodastream, Tramontina and Westmark on display.

A special trend feature on focus for 2023 will be baking in the show’s Kitcen, Accessories & Baking Halls 9.0 and 9.1. The new Clean Home product group will also be on display in Halls 9.2 and 9.3. The HoReCa/Hospitality segment in Hall 11.0 will host exhibitors such as BHS tabletop, RAK, Steelite, and Villeroy & Boch Hotelerie.

Ambiente’s Living, Giving and Working exhibitors will offer paper, office supplies and stationery assortments for a variety of buyers.

Ambiente Living will once again be “the international meeting place for interior design” and offer trend displays and information on the latest home furnishing trends and exhibitors. At the Interiors & Decoration exhibitors in Hall 3.0 brands on display will include Greengate, Gilde, Gries Deco with the Ipuro brand, IB Laursen, Kaheku, Kare Design, and Lightmakers with its Light & Living brand. The Interior Design Hall 3.1 will host brands such as Alessi, Blomus, Bloomingville, Georg Jensen, Guaxs, Lambert, Schlittler and Stelton.

Ambiente Giving in Hall 4.2 will launch with synergy-focused displays and exhibitors with its new Urban Gifts & Stationery section offering trend and design-oriented gifts, fast-moving products, decorative accessories, writing utensils, greeting cards, bags and personal accessories. Exhibitors are set to include Artebene, AvanCarte, BSB Obpacher, Braun + Co., Caran d’Ache, Diplomat, Goldbuch, Kaweco and Perleberg and modern gift suppliers such as Cedon Museums Shops, Izipizi, Mark’s Europe and Troika.

Directly adjacent to that section the new Gift Ideas & School grouping in Hall 6.2 will offer decorative and classic gift articles, souvenirs, traditional crafts and accessories with exhibitors such as Accentra, Cepewa, Sheepworld, Enesco, Modern Times, Nostalgic Art, Polyflame, and Zöller & Born. In the newly added School area, exhibitors such as Erich Krause, Gabol, Patio, Sportandem, Statovac and Zipit will all display.

The new Ambiente Working area with its feature Future of Work presentation will be on display in Hall 3.1 and offer office furnishing design ideas and products for offices, workrooms, co-working spaces and mobile work from home spaces.

The Office product area in Hall 4.2 will now be home to new international suppliers of office equipment, supplies and technology. Exhibitors include Durable, Herma, HSM and Novus Dahle.

Buyers will find the Remanexpo product segment in the Congress Center with remanufactured printer consumables and components, printer hardware and software, and environmental and waste management products available there. Exhibitors like Static Control, Pedro Schöller Print Service, Cross Imaging and General Machines will all be showing in that area.

Messe Frankfurt Convention Hall layout 2023

The Frankfurt Exhibition Center’s layout for Christmasworld, Ambiente and Creativeworld 2023.

Christmasworld and Creativeworld Offer New Themes and Exhibitors

Top brands such as Blachere, Boltze, Duni, Edelman, Exotica Cor Mulder, Gnosjö Konstsmide, Goodwill, G. Wurm, Hoff-Interieur, Inge’s Christmas Decor, Kaemingk and Koopman have registered for Christmasworld. New additions are stationery manufacturers for ribbons and packaging such as Francesco Brizzolari, Saul Sadoch and Zöllner-Wiethoff.

At Creativeworld, the leading international trade fair for hobbies, craft and artists’ requisites, all the flagships and market leaders from all product segments will be present, including, for example, Clairefontaine, FILA Group, Folia, Kreul, Kuretake, Marabu, Rayher , Royal Brush, Royal Talens, Schmincke and Staedtler. The exhibitors will show innovative articles for DIY lovers, textile makers, artists and crafters alike.

For the first time as well, products for creative writing and drawing will also complement the range with numerous classic writing utensil manufacturers expanding their product portfolios in the direction of creative materials. New exhibitors for 2023 are set to include Centropen, Schneider Schreibgeräte and the writing utensil manufacturer Stylex.

Education and Events Set to Support Product Displays

In addition to the Ambiente, Christmasworld and Creativeworld Trends, which are developed by the bora.herke.palmisano trend bureau on behalf of Messe Frankfurt, visitors to the fairs should be on the lookout for larger trend and theme highlights. Metathemes for the consumer goods sector includes sustainability, lifestyle and design, new work, future retail and digital expansion of trade.

New Ethical Style Spots, which extend across the entire grounds, focus on sustainable solutions from the consumer goods sector and the Special Interest Ethical Style spotlights bring together supply and demand on the metatheme of sustainability across all three fairs.

In the Future of Work area of ​​Ambiente, trade visitors will experience what the world of work will look like in the future and which products will take center stage. This is also where the Future of Work Academy is located, with exciting lectures on all aspects of New Work.

At Decoration Unlimited at Christmasworld, education and exhibits focus on the “wow effect.” This time that effect is being achieved with a “down to earth” showing how seasonal decoration can enhance the experience at the point of sale.

Other events include the Creative Impulse Award at Creativeworld that honors five products from five and hobby and craft categories. Honoring young talent will continue to be an important theme at Ambient at its Talents, Solutions, Next and the BMWK area created to showcase German start-ups, young designers and new products.

Digital Expansions for all

Visitors will also be able to participate physically, hybrid or purely digitally during all three events thanks to the Digital Extensions programs running parallel to the in-person trade fairs.

This means that can be at each fair live as well as network online before, during and after the event and experience the exhibitor highlights. Exhibitors can use the matchmaking platform to present their products and network directly with visitors in video calls or live streams before, during and after each fair and buyers can use it to connect with new and old resources. At this time, the Digital Extension is already up and running online giving showgoers an opportunity to make their company or buyer profile, go on a contact search and arrange appointments ahead of the shows. After all three shows wrap in 2023, buyers and vendors will still be able to connect for several weeks afterwards.

Outside of networking, the new platform is also making way for expanded digital services for each trade fair. For example, the online exhibitor search with all relevant product and manufacturer information will now be available year-round on a new platform, nmedia,hub, formerly Nextrade. More than 400 brands will be open for digital orders on the platform with up-to-date product and image information from those online shops, too. At this time, approximately 20,000 dealers are already benefiting from this improved digital feature.

“In the future, we will further expand four specific fields of work for our customers – smart connect, smart touchpoints, smart data and smart reach – which will manifest themselves in solutions for exhibitors and visitors,” concluded Ferger. “With these smart complementary online offers to our physical trade fairs, we want to be the best partner for business encounters for our customers.”

See Also From GDA:

Leave a Comment

Your email address will not be published.